After you have read the general overview of SendGrid, be sure to review how to send email with SendGrid for a detailed look into how to configure your first newsletter or email campaign. As you will see there are a few important prerequisites to set up to ensure your first email campaign runs smoothly, such as:
- Managing your contacts.
- Ensuring your timezone settings are correct on your account.
- Adding email senders, to comply with CAN-Spam regulations.
- Creating notifications to see how your campaigns perform.
You should also take some time to determine your newsletter strategy. Consider the following:
- How many unique newsletters do you have?
- Note: Be sure these all exist as options for your users by working with the Lede team to get these setup on your site.
- Note: Be sure these all exist as options for your users by working with the Lede team to get these setup on your site.
- How many newsletters do you plan to send each week?
- Are you sending out newsletters on a daily, weekly, or monthly cadence?
- Are you sending out newsletters on a daily, weekly, or monthly cadence?
- What kind of content do you plan to include in each newsletter?
- Are you linking to articles on your site?
- If your site has comments, do you want to feature them?
- Are you including a roundup of articles on the web?
- Do you want to include Calls to Action to subscribe for non-paying users?
- Do you have premium content you want to send to only paying subscribers?
- Are you linking to articles on your site?
- If your site has comments, do you want to feature them?
- Are you including a roundup of articles on the web?
- Do you want to include Calls to Action to subscribe for non-paying users?
- Do you have premium content you want to send to only paying subscribers?
- When will you measure engagement and make adjustments?
- Consider taking some time to regularly review how your newsletters are performing and what experiments you might want to try to delight your readers and improve engagement.
- Consider taking some time to regularly review how your newsletters are performing and what experiments you might want to try to delight your readers and improve engagement.
In SendGrid you may create either single send email campaigns (one-time only) or recurring emails with automations. See the following pages for an overview of both: