In addition to Sponsorships (currently referred to as “Ad Campaigns” in the WordPress Admin), Lede also currently supports three “Ad units” that can be served via Google Ad Manager (GAM). The Lede team can assist with your initial GAM setup to ensure Lede-compatible ad units and associated placements are created. Alternatively, you can set up everything yourself.
Google Ad Manager (GAM) Setup
To allow the Lede team to assist with setup, invite analytics@joinlede.com as an Admin to your Google Ad Manager account, if you haven’t already done so.
Ad Units
The Lede platform currently supports three Ad Units:
- In-article/Homepage: 300×250
- Name: Lede 300×250 Article Body
- Name: Lede 300×250 Article Body
- Dismissible mobile footer: 320×100
- Name: Lede 320×100 Footer
- Name: Lede 320×100 Footer
- Header banner: 970×250, 970×90, 750×200, 728×90, 320×100, 320×50
- Name: Lede 728×90 Header Banner
- Name: Lede 728×90 Header Banner
Key-values
- Key-values are used to dynamically target ads based on your WordPress tags and categories.
- You can add specific Targeting Values to the “tags” and “category” key-values:
- In GAM > Inventory > Key-values > click on “tags” or “category” > click New values next to Targeting Values > add tag/category name(s) that matches WordPress tag/category > Save
- In GAM > Inventory > Key-values > click on “tags” or “category” > click New values next to Targeting Values > add tag/category name(s) that matches WordPress tag/category > Save
Orders
- When setting up ad inventory for your Lede-compatible ad units, use the following guidelines:
- Recommended Line Item Type is: Sponsorship
- The Expected creative sizes are specified by the placement size you select.
- Make sure to upload creatives for the expected sizes (300×250 vs. 320×100 vs. 728×90, etc.)
- Ad Targeting for the “Lede” Placement allows you to target all Lede-compatible ad units
- Recommended Line Item Type is: Sponsorship
- The Expected creative sizes are specified by the placement size you select.
- Make sure to upload creatives for the expected sizes (300×250 vs. 320×100 vs. 728×90, etc.)
- Make sure to upload creatives for the expected sizes (300×250 vs. 320×100 vs. 728×90, etc.)
- Ad Targeting for the “Lede” Placement allows you to target all Lede-compatible ad units
Ads on Lede
- In-article/Homepage ads:
- To manually add a 300×250 ad to an article or your Homepage, insert the “Ad Unit” block (located under the Lede section)
- You can automatically add 300×250 ads to all of your articles.
- To manually add a 300×250 ad to an article or your Homepage, insert the “Ad Unit” block (located under the Lede section)
- You can automatically add 300×250 ads to all of your articles.
- Dismissible mobile footer:
- No additional action is required to get the dismissible mobile footer ad (320×100) to display
- No additional action is required to get the dismissible mobile footer ad (320×100) to display
- Header banner:
- No additional action is required to get the header banner ad (assorted sizes) to display
- No additional action is required to get the header banner ad (assorted sizes) to display
- If you plan to utilize programmatic ads, let the Lede team know so we can enable the Ads.txt plugin on your site. Once added, you can add information for your advertisers:
- In your WordPress Admin, go to Settings > Ads.txt > add your advertiser info > Save Changes
- In your WordPress Admin, go to Settings > Ads.txt > add your advertiser info > Save Changes