Lede Docs

Post/Page Fields Overview

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Page/Post Fields in the Block Settings sidebar


The Page/Post settings sidebar contains several fields used to customize the main aspects of the page or post that is being published. It is part of the WordPress Block Editor on pages and posts.


To open, select the Settings icon on the upper right navigation bar. Within the menu, the left tab will display the fields and other options for the entire Page or Post you are editing, while the right tab will display the settings for the individual Block selected. Not all available options in the Editor are compatible with the Lede platform – see below for information on each option.

Visibility controls how this post is viewed once it is published.

  • Public – Visible to everyone.
  • Private – Only visible to site admins and editors.
  • Password protected – Only those with the password can view this post.

Publish This setting controls when a post will be published. Select Now and the post will be published immediately. You can also schedule a post to be published in the future, or backdate the publication of a post, by selecting a time and date.

Template Detailed information on how to create, set and manage templates.

URL This setting allows you to edit the Permalink, or permanent URL, for the page or post. Clicking on the current setting for the URL will open a menu where you can change the settings:

  • Permalink– Once your post or page is saved as a draft, you can edit the last part of the URL (also called the Slug). The Slug will be appended to the end of your site’s URL. For example: https://example.com/[slug]
  • The URL slug is automatically pre-populated as a URL-friendly version of your post/page title. To change that, you can type into the Permalink text field.
  • View Post: The link here is the complete URL of the post once it’s published. Clicking on this link will open the post or page in a new tab.


Stick to top of blog This option is not compatible with the Lede platform.


Pending review The pending review checkmark indicates that the page/post is ready for someone to review it. Posts that are pending review are marked as Pending in the list of posts and will also show up in the filter under Pending. This checkbox will not be available once a page/post is published.


Author This field displays the creator of a post or page. (Not to be confused with byline, the writer of an article credited on the public facing post.) You can change the author by selecting a different author from the dropdown list. Author names are populated by Users in the WordPress Admin of your site. Navigate to Users to create new authors.

Byline The byline names the writer of the article and appears on the public post. Bylines can be found or created under Profiles in the WordPress Admin of your site. Within the post’s settings sidebar, the following options are available.

  • Search for byline – searches for writer names from existing Profiles.
  • Enter text to add to byline. You can use this to add an ad-hoc byline to the post for a writer who doesn’t have a Profile. After adding text, click “Insert” before saving post.
  • Remove – remove the assigned byline from the post.

Switch to Draft Click this button to unpublish the post.

Move to Trash Click this button to move the post to the Trash.

Newsletter Visibility This option is a Jetpack feature that is not compatible with the Lede platform.

Open Graph This option is not compatible with the Lede platform. Reference the “Yoast SEO” settings below instead.

Revisions Display the number of times the post was revised. Clicking this number will take you to a new view where you can compare any two revisions side by side.

Categories Categories provide a helpful way to group related posts together. They not only help keep posts organized, but you can also use categories to display posts in several places across your site, making it easier for your users to find what they’re looking for quickly.

  • Search categories
    • A list of your categories will show up in alphabetical order with checkboxes or you can search for a specific category. Add your post to one or more categories by checking the checkbox next to the Category name.
  • A list of your categories will show up in alphabetical order with checkboxes or you can search for a specific category. Add your post to one or more categories by checking the checkbox next to the Category name.
  • To add a new category, click Add New Category to open a new panel.
    • Type a name for the New Category.
    • Optional: Select a Parent Category for the New Category. Each Category may be assigned to a Parent Category, allowing you to set a hierarchy within the Category structure if desired.
  • Type a name for the New Category.
  • Optional: Select a Parent Category for the New Category. Each Category may be assigned to a Parent Category, allowing you to set a hierarchy within the Category structure if desired.
  • If you have selected more than one Category for the post, you must select which is the Primary category from the dropdown. The Primary category displays as the eyebrow on the post.

Tags Tags provide another useful way to group related posts together and quickly tell your readers what a post is about. Unlike Categories, Tags are not required for posts. Any selected Tags display in alphabetical order at the end of a post next to a “Read More” label.

  • Add New Tag – Separate multiple entries with commas or by hitting the Enter key.
  • Most used – If you have more than three tags that you frequently use on your Posts, they will be displayed under Most Used. Clicking on any one of them will add it to the current Post.

Featured Image To set the Featured Image, drag an image from your computer and drop it in the gray box. You can also click the Set featured image box, which opens the Media Library where you can select the image or upload a new image. Other options include:

  • Replace image
  • Remove featured image
  • Hide featured image on article
  • Featured Image layout options (customize the display of the featured image on article pages)
    • Flexible (default) – This setting will constrain the width of the image, but allow it to remain at its original aspect ratio. This means vertical images will stay vertical, horizontal ones will stay horizontal, etc.
    • 3:2 Aspect Ratio – This setting will crop and resize the featured image to a 3:2 aspect ratio. Review the Thumbnail Editor documentation for information on how to customize this crop for specific images.
    • 16:9 Aspect Ratio – This setting will crop and resize the featured image to a 16:9 aspect ratio. Review the Thumbnail Editor documentation for information on how to customize the 16:9 crop area for a specific image.
    • 1:1 Aspect Ratio – This setting will crop and resize the featured image to a 1:1 (square) aspect ratio. Review the Thumbnail Editor documentation for information on how to customize the 1:1 crop area for a specific image.
  • Flexible (default) – This setting will constrain the width of the image, but allow it to remain at its original aspect ratio. This means vertical images will stay vertical, horizontal ones will stay horizontal, etc.
  • 3:2 Aspect Ratio – This setting will crop and resize the featured image to a 3:2 aspect ratio. Review the Thumbnail Editor documentation for information on how to customize this crop for specific images.
  • 16:9 Aspect Ratio – This setting will crop and resize the featured image to a 16:9 aspect ratio. Review the Thumbnail Editor documentation for information on how to customize the 16:9 crop area for a specific image.
  • 1:1 Aspect Ratio – This setting will crop and resize the featured image to a 1:1 (square) aspect ratio. Review the Thumbnail Editor documentation for information on how to customize the 1:1 crop area for a specific image.
    • Default – Featured image will display as normal (not full width)
    • Full width with text above image – Featured image will display full width and the headline, dek (if present), byline, and social share buttons will all display above the image.
    • Full width with text on image (bottom) – Featured image will display full width and the headline and dek (if present) will display as an overlay on the image on desktop with the text aligned to the bottom of the image, while the byline and social share buttons will display below the image. On mobile, the headline and dek will also display below the image.
    • Full width with text on image (top) – Featured image will display full width and the headline and dek (if present) will display as an overlay on the image on desktop with the text aligned to the top of the image, while the byline and social share buttons will display below the image. On mobile, the headline and dek will also display below the image.
    • Full width with text under image – Featured image will display full width and the headline and dek (if present), byline, and social share buttons will all display below the image.
    • Vertical with text to left of image – Featured image will display on the right and headline and dek (if present), byline, and social share buttons will all display to the left of the image.
    • Vertical with text to right of image – Featured image will display on the left and headline and dek (if present), byline, and social share buttons will all display to the right of the image.
      • The vertical variants only work with vertical (portrait) images. Landscape images should not be used with this variant, as the post metadata will not display correctly. Be sure to preview your article so that you can be sure that this variant works with the article’s featured image.
  • Default – Featured image will display as normal (not full width)
  • Full width with text above image – Featured image will display full width and the headline, dek (if present), byline, and social share buttons will all display above the image.
  • Full width with text on image (bottom) – Featured image will display full width and the headline and dek (if present) will display as an overlay on the image on desktop with the text aligned to the bottom of the image, while the byline and social share buttons will display below the image. On mobile, the headline and dek will also display below the image.
  • Full width with text on image (top) – Featured image will display full width and the headline and dek (if present) will display as an overlay on the image on desktop with the text aligned to the top of the image, while the byline and social share buttons will display below the image. On mobile, the headline and dek will also display below the image.
  • Full width with text under image – Featured image will display full width and the headline and dek (if present), byline, and social share buttons will all display below the image.
  • Vertical with text to left of image – Featured image will display on the right and headline and dek (if present), byline, and social share buttons will all display to the left of the image.
  • Vertical with text to right of image – Featured image will display on the left and headline and dek (if present), byline, and social share buttons will all display to the right of the image.
    • The vertical variants only work with vertical (portrait) images. Landscape images should not be used with this variant, as the post metadata will not display correctly. Be sure to preview your article so that you can be sure that this variant works with the article’s featured image.
  • The vertical variants only work with vertical (portrait) images. Landscape images should not be used with this variant, as the post metadata will not display correctly. Be sure to preview your article so that you can be sure that this variant works with the article’s featured image.


Excerpt Here you can write a one to two sentence description of the post or page. This information is used as the fallback excerpt field in your RSS feeds and can be displayed in the Post River block.  

Post/Page option beneath the main Post Editor

Dek Here you can enter a brief subhead of a post as a way to entice your users to read the entire article. If the Dek field is filled out, it displays below the headline on the post itself, in the Post River, and in the Featured Post block on the Homepage. The Dek field supersedes the Excerpt field in RSS feeds as mentioned above.

  • If you only want the Dek field to display on the post itself and not in post cards across the site, select the checkbox next to “Hide dek on post cards (dek will only display on single article pages)”

Yoast SEO settings

  • SEO
    • Google Preview
      • Preview as: You can switch between previewing search results on Mobile or Desktop.
      • SEO Title: Here you can insert and sequence variables to generate an SEO title for Google results. The default is Title, Page, Separator, Site Title.
      • Slug: The URL slug will automatically display here. If needed, you may change it here, or in the URL field in the Post Settings sidebar.
      • Meta Description: Here you can enter a brief snippet to describe the post’s content in search results. It should be concise, engaging, and relevant to the content. If a snippet is not entered, Google will attempt to find a relevant portion of the post to display in search results.
    • Advanced
      • Allow search engines to show this Post in search results?: While search engines will crawl your site and display most of its contents in search results, you can set specific pages or posts to not be indexed for search results here. The default setting for posts is Yes.
      • Should search engines follow links on this Post: Search engines use links to understand your website and rank it higher. But sometimes, you don’t want search engines to follow all the links on your website. For example, you might have links to user-generated content that you can’t control, or you might have links to admin or login pages that don’t matter for SEO. If you have any of these kinds of links, you can use the nofollow tag to tell search engines not to follow them.
      • Meta robots advanced: These settings allow you to set the meta robots for this page or post to:
        • no image index, which means you disallow search engines from crawling images on this page or post; 
        • no archive, which prevents the search engines from showing a cached copy of this page;
        • no snippet, which prevents the search engines from showing a snippet of this page in the search results and prevents them from caching the page.
      • Canonical URL: If you have multiple pages with the same content, for example a page listed in multiple categories or when a post is shared on social media with different parameters, you can tell search engines which one is the original by adding a canonical URL.
    • Insights
      • Prominent words: Only available with Yoast SEO premium which is not available on the Lede platform.
      • Flesch reading ease: This provides a score out of 100 for reading ease based on the Flesch scoring system.
      • Reading time: The estimated reading time for the post is displayed here.
      • Word count: The post’s word count is displayed here.
  • Google Preview
    • Preview as: You can switch between previewing search results on Mobile or Desktop.
    • SEO Title: Here you can insert and sequence variables to generate an SEO title for Google results. The default is Title, Page, Separator, Site Title.
    • Slug: The URL slug will automatically display here. If needed, you may change it here, or in the URL field in the Post Settings sidebar.
    • Meta Description: Here you can enter a brief snippet to describe the post’s content in search results. It should be concise, engaging, and relevant to the content. If a snippet is not entered, Google will attempt to find a relevant portion of the post to display in search results.
  • Preview as: You can switch between previewing search results on Mobile or Desktop.
  • SEO Title: Here you can insert and sequence variables to generate an SEO title for Google results. The default is Title, Page, Separator, Site Title.
  • Slug: The URL slug will automatically display here. If needed, you may change it here, or in the URL field in the Post Settings sidebar.
  • Meta Description: Here you can enter a brief snippet to describe the post’s content in search results. It should be concise, engaging, and relevant to the content. If a snippet is not entered, Google will attempt to find a relevant portion of the post to display in search results.
  • Advanced
    • Allow search engines to show this Post in search results?: While search engines will crawl your site and display most of its contents in search results, you can set specific pages or posts to not be indexed for search results here. The default setting for posts is Yes.
    • Should search engines follow links on this Post: Search engines use links to understand your website and rank it higher. But sometimes, you don’t want search engines to follow all the links on your website. For example, you might have links to user-generated content that you can’t control, or you might have links to admin or login pages that don’t matter for SEO. If you have any of these kinds of links, you can use the nofollow tag to tell search engines not to follow them.
    • Meta robots advanced: These settings allow you to set the meta robots for this page or post to:
      • no image index, which means you disallow search engines from crawling images on this page or post; 
      • no archive, which prevents the search engines from showing a cached copy of this page;
      • no snippet, which prevents the search engines from showing a snippet of this page in the search results and prevents them from caching the page.
    • Canonical URL: If you have multiple pages with the same content, for example a page listed in multiple categories or when a post is shared on social media with different parameters, you can tell search engines which one is the original by adding a canonical URL.
  • Allow search engines to show this Post in search results?: While search engines will crawl your site and display most of its contents in search results, you can set specific pages or posts to not be indexed for search results here. The default setting for posts is Yes.
  • Should search engines follow links on this Post: Search engines use links to understand your website and rank it higher. But sometimes, you don’t want search engines to follow all the links on your website. For example, you might have links to user-generated content that you can’t control, or you might have links to admin or login pages that don’t matter for SEO. If you have any of these kinds of links, you can use the nofollow tag to tell search engines not to follow them.
  • Meta robots advanced: These settings allow you to set the meta robots for this page or post to:
    • no image index, which means you disallow search engines from crawling images on this page or post; 
    • no archive, which prevents the search engines from showing a cached copy of this page;
    • no snippet, which prevents the search engines from showing a snippet of this page in the search results and prevents them from caching the page.
  • no image index, which means you disallow search engines from crawling images on this page or post; 
  • no archive, which prevents the search engines from showing a cached copy of this page;
  • no snippet, which prevents the search engines from showing a snippet of this page in the search results and prevents them from caching the page.
  • Canonical URL: If you have multiple pages with the same content, for example a page listed in multiple categories or when a post is shared on social media with different parameters, you can tell search engines which one is the original by adding a canonical URL.
  • Insights
    • Prominent words: Only available with Yoast SEO premium which is not available on the Lede platform.
    • Flesch reading ease: This provides a score out of 100 for reading ease based on the Flesch scoring system.
    • Reading time: The estimated reading time for the post is displayed here.
    • Word count: The post’s word count is displayed here.
  • Prominent words: Only available with Yoast SEO premium which is not available on the Lede platform.
  • Flesch reading ease: This provides a score out of 100 for reading ease based on the Flesch scoring system.
  • Reading time: The estimated reading time for the post is displayed here.
  • Word count: The post’s word count is displayed here.
  • Schema: Yoast SEO automatically tells search engines what your pages are about. This helps them understand your website and rank it higher. You can change the settings if you want, but most people don’t need to. For example, you may wish to describe your website’s “About” page specifically as an “About Page” (using AboutPage schema), which is more precise than Yoast’s default value of “Web Page”.
  • Social This section allows you to customize the title, description, and image that will be used when your content is shared on Facebook or Twitter. If left untouched, the posts’s feature image, title, and snippet description will be used.

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