Lede uses SendGrid to create and send newsletters, manage newsletter subscriber lists, set up email automations, and send automated emails from the platform.
You can log in to SendGrid here.
Adding team members
You can add users to your account to let staff members manage email.
Go to Settings → Teammates → Add teammate → Add password teammate, then follow the prompts to invite a user at the appropriate permission level.
Marketing
Automations
Automated emails and email sequences can be configured to run when a user is added to a list or a segment.
Single Sends
Single Sends are mainly used for sending out newsletters to your registered users and/or subscribers.
Contacts
Contacts contains all your Lists, Segments, and the individual users who comprise those Lists & Segments. In addition, Unsubscribe Groups need to be maintained in order to honor your recipients’ email preferences and protect your sender reputation by complying with anti-spam legislation.
Signup Forms
Create a standalone sign-up form for a newsletter list that will allow subscribers to directly sign up for a newsletter, bypassing the site newsletter/login flow.
At this time, users who sign up directly via SendGrid will not be represented in your Stripe account or the Lede CDP.
Stats
SendGrid provides a number of stats pertaining to your email performance, including:
- Overview
- Contains the graphs from the Global Stats and Category Stats sections.
- Contains the graphs from the Global Stats and Category Stats sections.
- Deliverability Insights
- SendGrid captures a number of primary deliverability metrics in this section. Here’s an overview of these metrics and why they matter – this page includes tips on how to address common decreases in these primary metrics.
- SendGrid captures a number of primary deliverability metrics in this section. Here’s an overview of these metrics and why they matter – this page includes tips on how to address common decreases in these primary metrics.
- Global Stats
- Use the filters at the top of this page to drill down to the time period and specific data points you are most interested in.
- Time Period: You can select a specific date range along with whether you want to view the data on a Daily (Dy), Weekly (Wk), or Monthly (Mo) basis.
- Data Points: Click the menu with all the colorful dots in it to view all the available data points. Click “All Filters” to deselect all selected data points so you can select only the data points you are interested in.
- Use the filters at the top of this page to drill down to the time period and specific data points you are most interested in.
- Use the filters at the top of this page to drill down to the time period and specific data points you are most interested in.
- Time Period: You can select a specific date range along with whether you want to view the data on a Daily (Dy), Weekly (Wk), or Monthly (Mo) basis.
- Data Points: Click the menu with all the colorful dots in it to view all the available data points. Click “All Filters” to deselect all selected data points so you can select only the data points you are interested in.
- Time Period: You can select a specific date range along with whether you want to view the data on a Daily (Dy), Weekly (Wk), or Monthly (Mo) basis.
- Data Points: Click the menu with all the colorful dots in it to view all the available data points. Click “All Filters” to deselect all selected data points so you can select only the data points you are interested in.
- Category Stats
- Note: Only available if you are setting categories on your newsletters.
- Note: Only available if you are setting categories on your newsletters.
There are also a number of stats pertaining to subscriber data, including:
- Geographical
- Learn where your users are located (for U.S., max granularity is State-level)
- Learn where your users are located (for U.S., max granularity is State-level)
- Mailbox Provider Comparison
- Learn what email providers your users mainly use to open newsletter
- Learn what email providers your users mainly use to open newsletter
- Browser Comparison
- Learn what browsers your users mainly use to read newsletters
- Learn what browsers your users mainly use to read newsletters
Activity
This is a great place for troubleshooting if subscribers are reporting any issues with email delivery.
Entering the user’s email and the date range the issue is being reported for will allow you to see any email activity for that user and potentially track down their issue. Note that even if an email is marked “Delivered” in SendGrid, the email may end up in spam, an alternate inbox, or an issue outside of SendGrid could be preventing the email from being delivered.
An email may take some time to appear in the activity log if it was just sent, especially in the case of account-based emails for account logins and verification.
Other settings
Your SendGrid account is attached to the parent Lede SendGrid account. You’ll only see settings related to your own account, and you won’t be able to access billing-related information.