You can offer your products on Lede at a discounted price point in order to drive initial subscription growth – these discounts can be offered to all new users who visit your Products page or only to new users who have a valid coupon code. Lede utilizes Stripe’s coupon functionality for this feature. To get this setup on your site, please review the information below.
You must notify us at least 24 hours in advance of needing your discounted products on your production site to ensure enough time for any clarifying questions we may have to ensure proper setup.To set up promotional pricing on your site
- File a support ticket with the following information so we can set up your coupon. Please keep in mind that most coupon fields can’t be edited after creation – only name and metadata can be adjusted once a coupon has been created.
- Name (40 character limit)
- This name displays in the Stripe UI and on invoices for customers. Make it descriptive so both you and the customer can easily understand the coupon.
- This field can be changed after the coupon has been added.
- ID (Optional) (200 character limit):
- If you want a discount that only displays if a user has a coupon code, please specify that here. If you want your discount to display to all new users by default, leave this blank.
- The ideal length of a customer-facing coupon code is 8-12 characters
- Further, if you want the coupon code to be a certain word or phrase, please provide that information (IDs are case sensitive).
- IDs may only contain alphanumeric characters (a-z, 0-9) in addition to dash (–) and underscore (_).
- If you want a discount that only displays if a user has a coupon code, please specify that here. If you want your discount to display to all new users by default, leave this blank.
- Type: (choose one, applies to all products selected in the next section)
- Percentage Discount: Provide percentage off
- Fixed amount Discount: Provide amount to discount
- Products: What product(s) do you want this coupon to apply to?
- If you only want the coupon to apply to either the monthly OR annual price, please specify that.
- Introductory Pricing (Optional):
- It’s possible to set up a coupon that begins with a discounted introductory price for the first month, then converts to the annual version of that product at its regular annual subscription price.
- If you would like your promotion to use “Intro Pricing”, please indicate that.
- Duration: (choose one)
- Coupons can be applied to invoices for different periods of time. How long do you want this coupon to apply to invoices for customers who purchase a subscription with this coupon?
- Forever (this coupon will apply to all future invoices for these users).
- Once (this coupon will apply only to the next invoice for these users).
- Note: At this time, this is the only available option if you are running a promotion with introductory pricing.
- Multiple months – provide a specific number of months (this coupon will apply to any invoices created within the span of months you specify for these users).
- Coupons can be applied to invoices for different periods of time. How long do you want this coupon to apply to invoices for customers who purchase a subscription with this coupon?
- Redemption Limits: (choose at least one)
- Limit the date range when customers can redeem this coupon: Provide a date and time that the coupon will no longer be available for new subscribers.
- Note: This is independent of the duration provided above. For instance, if you set a coupon to last forever when a customer uses it but the coupon has an expiration date, any customer with that coupon will have that coupon’s discount forever. No new customers can get the coupon after the expiration date.
- Limit the total number of times when customers can redeem this coupon: Provide a number if you want this coupon setting enabled.
- Note: This limit applies across customers so it won’t prevent a single customer from redeeming multiple times.
- Limit the date range when customers can redeem this coupon: Provide a date and time that the coupon will no longer be available for new subscribers.
- Description/Call to Action (CTA)
- This text will display on your Products page in a shaded box under the price of the impacted products. If needed, this can be adjusted after initial creation of the coupon. Max character limit: 500.
- We recommend including any discount information here that applies to only the designated product.
- Example: “$5 off for the first 12 months. After 12 months, renews automatically at $10/month.”
- Go live date & time
- What date & time do you want this coupon to be live on your Products page?
- Name (40 character limit)
- Name (40 character limit)
- This name displays in the Stripe UI and on invoices for customers. Make it descriptive so both you and the customer can easily understand the coupon.
- This field can be changed after the coupon has been added.
- This name displays in the Stripe UI and on invoices for customers. Make it descriptive so both you and the customer can easily understand the coupon.
- This field can be changed after the coupon has been added.
- ID (Optional) (200 character limit):
- If you want a discount that only displays if a user has a coupon code, please specify that here. If you want your discount to display to all new users by default, leave this blank.
- The ideal length of a customer-facing coupon code is 8-12 characters
- Further, if you want the coupon code to be a certain word or phrase, please provide that information (IDs are case sensitive).
- IDs may only contain alphanumeric characters (a-z, 0-9) in addition to dash (–) and underscore (_).
- If you want a discount that only displays if a user has a coupon code, please specify that here. If you want your discount to display to all new users by default, leave this blank.
- If you want a discount that only displays if a user has a coupon code, please specify that here. If you want your discount to display to all new users by default, leave this blank.
- The ideal length of a customer-facing coupon code is 8-12 characters
- The ideal length of a customer-facing coupon code is 8-12 characters
- Further, if you want the coupon code to be a certain word or phrase, please provide that information (IDs are case sensitive).
- IDs may only contain alphanumeric characters (a-z, 0-9) in addition to dash (–) and underscore (_).
- IDs may only contain alphanumeric characters (a-z, 0-9) in addition to dash (–) and underscore (_).
- Type: (choose one, applies to all products selected in the next section)
- Percentage Discount: Provide percentage off
- Fixed amount Discount: Provide amount to discount
- Percentage Discount: Provide percentage off
- Fixed amount Discount: Provide amount to discount
- Products: What product(s) do you want this coupon to apply to?
- If you only want the coupon to apply to either the monthly OR annual price, please specify that.
- If you only want the coupon to apply to either the monthly OR annual price, please specify that.
- Introductory Pricing (Optional):
- It’s possible to set up a coupon that begins with a discounted introductory price for the first month, then converts to the annual version of that product at its regular annual subscription price.
- If you would like your promotion to use “Intro Pricing”, please indicate that.
- It’s possible to set up a coupon that begins with a discounted introductory price for the first month, then converts to the annual version of that product at its regular annual subscription price.
- If you would like your promotion to use “Intro Pricing”, please indicate that.
- Duration: (choose one)
- Coupons can be applied to invoices for different periods of time. How long do you want this coupon to apply to invoices for customers who purchase a subscription with this coupon?
- Forever (this coupon will apply to all future invoices for these users).
- Once (this coupon will apply only to the next invoice for these users).
- Note: At this time, this is the only available option if you are running a promotion with introductory pricing.
- Multiple months – provide a specific number of months (this coupon will apply to any invoices created within the span of months you specify for these users).
- Coupons can be applied to invoices for different periods of time. How long do you want this coupon to apply to invoices for customers who purchase a subscription with this coupon?
- Coupons can be applied to invoices for different periods of time. How long do you want this coupon to apply to invoices for customers who purchase a subscription with this coupon?
- Forever (this coupon will apply to all future invoices for these users).
- Once (this coupon will apply only to the next invoice for these users).
- Note: At this time, this is the only available option if you are running a promotion with introductory pricing.
- Multiple months – provide a specific number of months (this coupon will apply to any invoices created within the span of months you specify for these users).
- Forever (this coupon will apply to all future invoices for these users).
- Once (this coupon will apply only to the next invoice for these users).
- Note: At this time, this is the only available option if you are running a promotion with introductory pricing.
- Note: At this time, this is the only available option if you are running a promotion with introductory pricing.
- Multiple months – provide a specific number of months (this coupon will apply to any invoices created within the span of months you specify for these users).
- Redemption Limits: (choose at least one)
- Limit the date range when customers can redeem this coupon: Provide a date and time that the coupon will no longer be available for new subscribers.
- Note: This is independent of the duration provided above. For instance, if you set a coupon to last forever when a customer uses it but the coupon has an expiration date, any customer with that coupon will have that coupon’s discount forever. No new customers can get the coupon after the expiration date.
- Limit the total number of times when customers can redeem this coupon: Provide a number if you want this coupon setting enabled.
- Note: This limit applies across customers so it won’t prevent a single customer from redeeming multiple times.
- Limit the date range when customers can redeem this coupon: Provide a date and time that the coupon will no longer be available for new subscribers.
- Limit the date range when customers can redeem this coupon: Provide a date and time that the coupon will no longer be available for new subscribers.
- Note: This is independent of the duration provided above. For instance, if you set a coupon to last forever when a customer uses it but the coupon has an expiration date, any customer with that coupon will have that coupon’s discount forever. No new customers can get the coupon after the expiration date.
- Note: This is independent of the duration provided above. For instance, if you set a coupon to last forever when a customer uses it but the coupon has an expiration date, any customer with that coupon will have that coupon’s discount forever. No new customers can get the coupon after the expiration date.
- Limit the total number of times when customers can redeem this coupon: Provide a number if you want this coupon setting enabled.
- Note: This limit applies across customers so it won’t prevent a single customer from redeeming multiple times.
- Note: This limit applies across customers so it won’t prevent a single customer from redeeming multiple times.
- Description/Call to Action (CTA)
- This text will display on your Products page in a shaded box under the price of the impacted products. If needed, this can be adjusted after initial creation of the coupon. Max character limit: 500.
- We recommend including any discount information here that applies to only the designated product.
- Example: “$5 off for the first 12 months. After 12 months, renews automatically at $10/month.”
- This text will display on your Products page in a shaded box under the price of the impacted products. If needed, this can be adjusted after initial creation of the coupon. Max character limit: 500.
- We recommend including any discount information here that applies to only the designated product.
- Example: “$5 off for the first 12 months. After 12 months, renews automatically at $10/month.”
- Example: “$5 off for the first 12 months. After 12 months, renews automatically at $10/month.”
- Go live date & time
- What date & time do you want this coupon to be live on your Products page?
- What date & time do you want this coupon to be live on your Products page?
- The Lede team adds the coupon to the Lede CDP with the details you have provided and the coupon syncs to Stripe.
- Add a “Promotion Description” in WordPress Admin > Lede > Settings > Promotions
- For promotions that are available to all users (without a coupon code), this text will display at the top of your Products page and is a great way to let customers know about the promotional deal(s) you currently have available. We recommend including a date here to potentially help drive conversion.
- By default, this text only displays on your products page if you have an active coupon, so you can add this text before your coupon goes live.
- If you select “Force Promotion Message Display”, the text you enter will display on the Products page all the time, regardless if there is an active coupon.
- If you have multiple coupons active, we recommend including information that applies to all active coupons (any restrictions that may exist along with the offer ending date as applicable).
- Example: “For a limited time, get any subscription for 25% off for 12 months. Sign up today. Promo ends on May 15th and applies to new users only.”
- For promotions that are available to all users (without a coupon code), this text will display at the top of your Products page and is a great way to let customers know about the promotional deal(s) you currently have available. We recommend including a date here to potentially help drive conversion.
- By default, this text only displays on your products page if you have an active coupon, so you can add this text before your coupon goes live.
- If you select “Force Promotion Message Display”, the text you enter will display on the Products page all the time, regardless if there is an active coupon.
- If you select “Force Promotion Message Display”, the text you enter will display on the Products page all the time, regardless if there is an active coupon.
- If you have multiple coupons active, we recommend including information that applies to all active coupons (any restrictions that may exist along with the offer ending date as applicable).
- Example: “For a limited time, get any subscription for 25% off for 12 months. Sign up today. Promo ends on May 15th and applies to new users only.”
- Example: “For a limited time, get any subscription for 25% off for 12 months. Sign up today. Promo ends on May 15th and applies to new users only.”
- Review your Products page to ensure everything is displaying as you expect for the coupon and let the Lede team know if any adjustments need to be made to the coupon setup.
- To view Coupon redemptions, log into your Stripe Dashboard > Products > Coupons > click on the coupon you’re interested in > scroll down to the “Active Redemptions” section to see a list of customers and their corresponding subscriptions.
Coupon Fields Template
Name (max 20 characters) for billing, not coupon code | |
ID / coupon code (8-12 characters) leave blank if promotion applies to all new users | |
Type and Amount Percentage or fixed amount | |
Eligible Products Use product names | |
Interval Monthly, annual, or all | |
| Using introductory pricing? (yes, no) Applies to annual interval only | |
| Duration Forever, Once, or [X] Months | |
| Coupon Start Date & Time | |
| Coupon End Date & Time | |
| Description / CTA Appears on the products page | |
| Default interval on products page Annual or monthly |
Things to be aware of
- Discounts are only available for NEW paying users. Users who modify an existing subscription are not shown any active coupons.
- Discounts are not available on Gift Subscriptions.
- It is possible for multiple coupons to be active at the same time if the coupons:
- apply to different products.
- apply to different intervals of the same product (i.e. a separate coupon for the monthly and annual tiers of the same product).
- apply to different products.
- apply to different intervals of the same product (i.e. a separate coupon for the monthly and annual tiers of the same product).
- Stripe’s minimum charge is $0.50. (Keep in mind that the basic Stripe fee is 2.9% + 0.30.)
- Stripe counts an abandoned cart (i.e. a user does not complete their purchase) as a coupon redemption. For coupons that expire after a specific number of customers have redeemed the coupon (i.e. first 100 customers get this discount), these abandoned carts count against the available coupons.
- If a customer redeems a coupon when paying for their subscription, a new metadata field in SendGrid: “Order Coupon Applied” is set to “true” for that contact.
Example Coupon Requests
The following are examples of requests that you might submit for various promotional pricing scenarios.
Scenario 1: Discounted fixed amount off price of one of your monthly products for three months – eligible only for users with a coupon code. After the discount expires, the subscription renews at the standard monthly price for the designated product.
Name: Dog Days of Summer Supporter Sale
ID: DogDays2023
Type: Fixed amount; $3.00 off
Products: Supporter (monthly option)
Duration: 3 months
Redemption Limits: Date: August 31, 2023 at 11:59pm ET
Description: For a limited time, get $3 off your first 3 months of our Supporter plan.
Go Live Date & Time: July 3, 2023 at 12:01am ET
Name: Dog Days of Summer Supporter Sale
ID: DogDays2023
Type: Fixed amount; $3.00 off
Products: Supporter (monthly option)
Duration: 3 months
Redemption Limits: Date: August 31, 2023 at 11:59pm ET
Description: For a limited time, get $3 off your first 3 months of our Supporter plan.
Go Live Date & Time: July 3, 2023 at 12:01am ET
Scenario 2: Discounted percent off price of all annual products for one year. After the discount expires, the subscription renews at the standard annual price for the designated product.
Name: Annual Holiday Sale
Type: Percentage; 10% off
Products: Lookout, Pal, and Benefactor (annual options)
Duration: once
Redemption Limits: December 31, 2024 at 11:59pm ET
Description: Happy holidays! Get 10% off of your first year on any of our annual products. Promo ends December 31, so act fast!
Go Live Date & Time: December 15, 2024 at 10am ET
Name: Annual Holiday Sale
Type: Percentage; 10% off
Products: Lookout, Pal, and Benefactor (annual options)
Duration: once
Redemption Limits: December 31, 2024 at 11:59pm ET
Description: Happy holidays! Get 10% off of your first year on any of our annual products. Promo ends December 31, so act fast!
Go Live Date & Time: December 15, 2024 at 10am ET
Scenario 3: Discounted fixed amount off price of the first month of one of your products. After the discount expires, the subscription renews at the standard annual level for the designated product.
Name: Mogul Madness Intro Sale
Type: Fixed amount; $25 off
Products: Mogul
Introductory Pricing: Yes – convert to annual subscription
Duration: once
Redemption Limits: March 31, 2023 at 11:59pm ET
Description: This month only, get $25 off of our Mogul annual subscription and all of its perks for one month. After the first month is up, renew at the standard annual plan price.
Go Live Date & Time: March 1, 2023 at 9am ET
Name: Mogul Madness Intro Sale
Type: Fixed amount; $25 off
Products: Mogul
Introductory Pricing: Yes – convert to annual subscription
Duration: once
Redemption Limits: March 31, 2023 at 11:59pm ET
Description: This month only, get $25 off of our Mogul annual subscription and all of its perks for one month. After the first month is up, renew at the standard annual plan price.
Go Live Date & Time: March 1, 2023 at 9am ET